Digitalization in services. Find out why it is needed?
The world is constantly changing – a fact that is as stressful as it is inspiring for the innovative and ready for challenges. Today we literally live in our phone and laptop – we work, communicate, produce, consume goods and services. Digitalization is all around us and we all need to adapt to the penetration of digital technologies in all areas of life and business. And the current pandemic situation and the imposition of restrictions oblige businesses to adapt to new ways of offering services. However, this new reality also allows for many innovations that make life much easier for both businesses and consumers.
What is DIGITALIZATION and how it will be useful for your business
Digital transformation is a strategic process in which we use digital tools and technologies to create entirely new processes or to build on existing ones. It helps us make our processes transparent, and the information from them can be used to get better insight. This has a positive impact on the very creation of our products and services and improves the user experience with them.
Additional benefits of digitalization are:
- Simplification and optimization of existing activities;
- Improving the conditions for creating innovations in the company;
- Increasing the efficiency of employees;
- Better conditions for transparent communication and a positive corporate culture.
Why we are talking about SERVICES and not products
Although the terms product and service are often used interchangeably, they differ significantly. The product is physical and material, and the service is intangible, so it cannot be separated from the supplier. The quality of the product is determined by the customer, while the quality of the service is determined by the supplier. The product can be stored for future use or sale and can be returned to the buyer if the need arises. However, the service may be used at the time it is offered and cannot be stored for future use. The service cannot be returned to the service provider. These main differences also require a different approach to offering them.
The developmend and implementation of “intelligent” areas such as smart cities or factories and mobile apps, which integrate business and production processes or optimize the services, are the most important trends in terms of digital transformation.
The positives of digital service transformation:
- Interaction with customers and suppliers;
- Integration of processes;
- Way to optimize resource use;
- Better planning;
- Increase competitiveness;
- Improved data collection and analysis;
- Higher quality of service;
- See also an EXAMPLE of our successful project.
More and more companies in Bulgaria are aware of the potential of digitalization for the development and expansion of their activities. In modern reality, the adaptability of the business is of key importance not only for its success, but for our survival in general. In this regard, it is very important that as many companies as possible can move to digitalization of their services, and in most cases they will be able to find new ones, and in most cases prepared to perform a variety of activities online. See another successful example through our YouTube channel.